Lynch syndrome is a genetic defect that increases lifetime cancer risk up to 90%
Colaris is a genetic test that detects Lynch syndrome, a gene mutation that increases the risk for colorectal cancer. But there was minimal awareness of Lynch syndrome and the ability to test for it with Colaris. Identifying Lynch carriers was also key to developing medical management plans for these patients to treat or prevent cancer. The Raise the Red Flag campaign was designed as a battle cry to raise awareness of Lynch syndrome and to motivate physicians to find Lynch patients—and get them tested with Colaris. The Red Flag has been raised nationwide through direct mail, in-office materials, and Web-based marketing, and the response from physicians and patients alike remains significant.
©Metaphor, Inc. 2014