Taking on a tough enemy
Becton Dickinson (BD) needed to rejuvenate awareness in their test for the flu virus. Metaphor developed a campaign, primarily for schools, that recruited students, school nurses, and parents to be “Flu Fighters.” The campaign used posters and a Web site to remind everyone about the importance of preventing the flu from spreading, but also to gain visibility for BD (and its test). The campaign also reinforced BD’s commitment to improving health in the community.
©Metaphor, Inc. 2014